BANG!

BANG! Getting Your Message Heard In A Noisy World (Doubleday, 2003) debuted as a Wall Street Journal bestselling business book. Presenting an arsenal of “big bang” ideas, the authors interweave entertaining recollections about their own successes and failures, as well as those of other companies, with specific guidelines on establishing an atmosphere conducive to innovative breakthroughs.

BANG! offers savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service. The authors’ insights into using intuition to capture just the right idea or phrase offer a new perspective on shaping and sustaining a marketing presence.  If you want to be heard, BANG! teaches you how.

WHAT IS A BANG! ANYWAY?

A BANG! cuts through the clutter, gets into the culture. A BANG! gets people to sit up, take notice, take action, and take heart.

A BANG! is media agnostic and can be delivered to the marketplace in many ways.

A BANG! acknowledges a paradigm shift from monologue to dialogue.

A BANG! creates brand experiences and connections resulting in deep relationships.

Most importantly, a BANG! builds brands and business.

These are just some of the key points that make up our unique and successful operating philosophy at the Kaplan Thaler Group: one that Linda Kaplan Thaler and Robin Koval explain in the fun, engaging book BANG! Getting Your Message Heard In A Noisy World.