THE POWER OF NICE: How to Conquer the Business World with Kindness
A National Bestseller
Linda Kaplan Thaler and Robin Koval moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice.
In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built The Kaplan Thaler Group, one of the nation’s fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates.
But don’t confuse being “nice” with being a push-over. Kaplan Thaler and Koval explain in a series of entertaining anecdotes that being nice in the business world conveys strength and assertiveness. Nice people address problems, motivate teams, and win high profile accounts. They just do so with a positive and memorable style.
Read more about how this powerful four-letter word can change your life!
Mon, February 08, 2010 - 1:56:07
Robin Recounts Her Amazing NICE Experience
All of us, I’m sure, have mixed feelings about ordering things over the web. Unless you are buying from a large national seller (a book from Amazon or a pair of jeans from The Gap), you often don’t know who you are dealing with and hope the dealer is reputable.
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Mon, February 08, 2010 - 10:54:27
The Power of Paying it Forward
Can seeing someone else do a good deed actually influence your own behavior? While cynics might scoff at such an idea, we’ve long believed that the power of nice can work wonders and now science is proving us right. According to a new study released yesterday by the Association for Psychological Science, that “warm and fuzzy” feeling that results from seeing one person do something nice for someone else, known among psychologists as “elevation,” really can help shape your subsequent actions for the better.
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