THE POWER OF NICE: How to Conquer the Business World with Kindness
A National Bestseller
Named a “Top Ten Business Book” for 2010 by 800-CEO-READ
Linda Kaplan Thaler and Robin Koval moved to the top of the advertising industry by following a simple but powerful philosophy: It pays to be nice.
In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built the Kaplan Thaler Group, one of the nation’s fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates.
But don’t confuse being “nice” with being a push-over. Kaplan Thaler and Koval explain in a series of entertaining anecdotes that being nice in the business world conveys strength and assertiveness. Nice people address problems, motivate teams, and win high profile accounts. They just do so with a positive and memorable style.
Read more about how this powerful four-letter word can change your life!
Thu, January 19, 2012 - 12:28:26
In the C-Suite of the Future, “C” Stands for Collaboration
In a recent Forbes piece, Doreen Lorenzo explains why the “C” in C-suite may be in for a necessary change. The complex challenges facing today’s leadership calls for a new approach—and, as we also believe, that approach is a collaborative one.
Our company, the Kaplan Thaler Group, was founded on this model. Instead of operating from the top down, we’ve always encouraged ideas from everyone within our ranks, whether we were a seven person company or one made up of several hundred. And it’s been a vital part of our success as one of the nation’s fastest growing advertising agencies.
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Thu, January 12, 2012 - 9:36:31
Caring Criticism
In this month’s Harvard Business Review, Keith Ferrazzi discusses the powerful implications of candor in the workplace. Although some might mistakenly believe that NICE and candidness are mutually exclusive traits, we strongly believe in fostering an environment in which candor is the norm. In fact, being willing to deliver an opinion that might be unpopular is an essential part of our NICE philosophy, while refraining from it altogether certainly is not.
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