Thu, July 09, 2009 - 10:08:16

Generation M? Meet the SMALL Revolution.

A few days ago, we were reading Umair Haque’s blog, Edge Economy when we came across his stirring post, “The Generation M Manifesto.” In this open letter to his peers, Haque outlines the values of what he calls Generation M, a new subset of business people who are rejecting the long-held ideals of big business and embracing a people-focused, micro-economic viewpoint.  At the center of his argument is the desire to pare down, reconnect, and get back to the basics of what makes people and businesses thrive.  And it reminded us of a certain cause that is very near and dear to our hearts: the SMALL Revolution.

In our own manifesto published on the ChangeThis website we proposed that the key to remaining viable in today’s changing times was to radically shift our way of thinking from the big picture to the small pixels.  In essence, we have to start thinking small.

A core tenet of the SMALL Revolution, thinking small isn’t about becoming lost in the minute details, it’s about retraining your mind to recognize and appreciate the value of the little things.  It’s about finding the beauty and power of small details and understanding their important relationship to the bigger picture.  When you refocus your attention from “biggie size,” as Haque terms it, to the human scale, you will find that thinking small won’t just help you get things done faster, it will help you stay on track longer.

So, to those of you new members of Generation M and to everyone else out there looking for a revolutionary new way to navigate these challenging times, we’d like to introduce you to our cause and let you know we’re in your corner.  It’s time to toss aside the old notion that they key to success is to “go big or go home.” The supersized life is out and the minimized approach is back.  As we like to say, thinking big is SO 2008.  Now is the time to think small.  So, won’t you join us?

Posted by Linda and Robin